Medium=Message

The medium determines the message. This is the thesis of one of my favorite books "Amusing Ourselves To Death" by Neil Postman.
It fascinates me how our society is so visual. I find myself falling asleep during a ten minute talk or loosing focus in a forty minute lecture, but I can stay up all hours of the night watching a movie. As I was writing a letter to my grandpa two days ago I discovered how difficult it is to express what I want to say without including a :) or ;) or :P. (And I knew my grandpa would not understand it if I included them, so I was working very hard not to.) It made me step back to take a look at myself though, and I realized I don't only use words to express my thoughts; I use images a lot of the time.

If the medium is the message, what is being said?

Written words take training to understand, they follow a logical flow, and they use only one of our five senses.
Film you understand instantly, is an emotion based medium, and is both seen and heard. (And what you hear is on multiple levels, you hear the lines of the actors, the score, and sound effects.)

So what can be said using film which is unique to its medium, as opposed to what can be said only, or best, by written words? And is there a way to bridge the gap and say something logical and exact in meaning in the storytelling and emotional medium which is film?

Just something I have been wondering about.