One of the powers of the medium of film: its ability to communicate with the subconscious. I remember hearing the story of the lawsuit about Coca-Cola when I was young. They switched out one slide of a movie released in theaters to say "You are thirsty. Buy a Coke." Their sales shot way up because of this. The people watching the movie couldn't actually read the message as it flipped by in just one frame of the show, yet their subconscious mind picked up on it.
Our brains are amazing, they never forget anything. Sure there are plenty of times where we can't remember anything, but it is still there, hidden away in our minds. Film uses a combination of fast moving pictures and layers of sound to tell stories, and half of what you experience in a film is just what happens in your subconscious mind.
Fun to think about as a film director...after all, what do I want to communicate with my audience? I'm not going to suggest they buy coke. (as a matter of fact I think that would be a really bad idea) However, I will want to communicate something. That's the whole point of being an artist after all.
Thursday, January 7, 2010
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